Mobile Billboard Advertising and Truckside Advertising

What is Mobile Billboard Advertising?

Mobile Billboard Advertising, or Truckside Advertising, is the practice of placing normal roadside advertising billboards on the side of trucks or trailers so that they can move around and thus be exposed to many different audiences.

The Advantages of Mobile Billboard Advertising

Implementing the Mobile Billboard Advertising Campaign

There are several types of Mobile Billboard vehicles that can be applied:

• The side panels of trailers which are towed by a truck
• Buses can be ‘wrapped’ with advertising intended to target people residing in the area along the bus route
• Individuals can earn money by allowing advertisers to vehicle wrap their private vehicles

Truckside Advertising

Truckside Advertising is considered as the oldest form of Mobile Billboard Advertising. In most cases the side panels of the truck are painted with the advertising message thus delivering a static yet effective message to passersby.  

• Installing backlit signs that are controlled remotely
• Digitally enhanced Billboards

It is important that all Truckside Advertising Billboards display a message that’s easy to see. In many cases the audience will have only a few seconds to decipher the message coherently as the Mobile Billboard is passed on the highway.

Mobile Billboard Advertising in South Africa

The Value Group offers you an affordable Mobile Billboard Advertising in South Africa. For as little as R5000 per month (excl. Flighting Fees) you can advertise on the side of one of our well-maintained trucks.