Billboard Advertising in 2010

2010 is an exciting year for South Africa as we get closer to the Soccer World Cup kick off. The World Cup brings a massive opportunity for advertising; however, if your organisation isn’t an official sponsor then don’t expect to be getting your brand on the billboards.

In terms of bylaws gazetted by all the World Cup host cities, companies that are not official sponsors of the FIFA 2010 World Cup may not advertise on billboards on "protocol routes" that are competitive to those of sponsors from 15 days before the tournament until five days after it ends.

This could lead to big revenue losses for your organisations billboard advertising initiatives as all roads used by the 32 competing teams from airports to hotels and 2010 stadiums must be free of advertising unrelated to the soccer showcase.

Because stationery billboards remain in one place they are exposed to an unvarying audience that quickly becomes immune to the message. Research has shown that stationery billboards start to lose their appeal after four weeks. This means that the message and images on the billboard need to be changed consistently, and at great expense, to remain effective.

The good news for South African billboard advertisers is that there is a conclusive and exciting alternative – The Mobile Billboard.

Mobile Billboards or Truck Advertising regularly slips under the radar of marketers in South Africa and it is often a better alternative to the traditional stationery billboards. Not only is it using a massive print to get your message across, it can also be taken anywhere in the city.

Value offers you an affordable mobile billboard advertising solution. For as little as R5000 per month (excl. Flighting Fees) you can advertise on one of our well-maintained trucks.

Get in touch with the experts at Value Logistics for Mobile Billboards in South Africa.